Android Market is the rapidly growing online software store courtesy of Google. It was custom-built for Android mobile devices, out of which most are shipped with an application program (“app”) called “Market” preinstalled. Using this app, users are able to browse and download apps published by third-party developers, and hosted on Android Market.
In contrast to other vendor’s app stores Google utilizes the actual Android Market website, rather than the Market app itself, to provide complete details of the available apps, and with a strong focus on those termed “Featured”, “Top Paid” and “Top Free”. It was initially released in October 2008 and reached the 200,000 available apps milestone on the last day of 2010. Android also allows users to download apps from pretty much anywhere aces, e.g.through an operator, through Google or even throughAmazon’s upcoming app store.
In mid 2010 statistics showing that Android Market was the world’s number one in terms of highest percentage of free apps was revealed. At the time over 57% of the available apps were free to download, in comparison to other vendor’s stores whose corresponding number was between 20-30%. Billing might very well prove to be the main challenge for Android Market, as it is limited to Google Checkout. This means users have to sign up to Google Checkout with their credit cards to pay for apps.
Also the number of countries from where you have been able to buy applications on Android Market has been limited to around 40.